Sara Meaney from Comet Branding came to speak to our class today. While I did not find anything in her message particularly earth-shattering, her presentation did have me thinking about posting and writing for the web in general is reappraised terms.
A lot of her message had to do with decreasing the content and increasing the impact. Do this by writing in more conversational terms and hitting the keywords hard and not being worried about repeating them too much.
Print media is controlled by the author, but online media is controlled by the user. That statement from Sarah’s presentation really drove the point home for me. I turned that around in my head for a while and I realized that I had been writing as if printing in almost everything I do and it’s a mind-set that I need to overcome to be effective in different media.

Sara assured us that their web-site was being updated and one page that will be getting an overhaul is a list of their clients. It is very helpful and interesting to see all the different and diverse brands that a social media consult and assist. Comet Branding’s clients include several service-based industries from hotels and resorts like Inter Continental, Timber Ridge and Grand Geneva. But also Health Care Companies and business that supply more substantial products like Harley Davidson and Manitou Suspensions.
This aspect of her business was especially interesting to me since my job also requires me to deal with a number of different industries where I have to know not only the customer, but their product and what my services and products can do to further their business. Sara told the group that this involves intimate knowledge of her clients and close corroboration when developing their social media outlets.